Apple shares up strongly, hit new all-time high on report of better than expected Mac sales

Apple Computer (AAPL) today rose $1.04, to a new all-time high $53.68 in morning NASDAQ trading.

Before market open, analyst Shaw Wu of American Technology Research raised his September-quarter estimates on Apple from a profit of 36 cents a share on $3.6 billion in revenue to a profit of 39 cents a share on $3.7 billion in revenue.

Wu said American Technology Research’s industry checks suggest Apple’s Macintosh sales are doing better than expected due a strong back-to-school selling season.

In addition, analysts at Deutsche Bank have initiated coverage of Apple Computer with “Buy” recommendation.
Mr. Enderle, paging Mr. Rob “surveys indicate demand for Apple’s products is dropping like a rock due to Intel switch, fourth quarter should be ugly” Enderle?

Related articles:
Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
Enderle: ‘Surveys indicate demand for Apple’s products is dropping like a rock’ due to Intel switch – August 01, 2005

Apple Computer shares hit new all-time high – September 19, 2005
Apple continues to grow worldwide Macintosh market share – July 25, 2005
Gartner: Apple grows shipments 31 percent in Q2 2005, moves from 5th to 4th in U.S. market share – July 18, 2005
IDC: Apple gains U.S. market share at double overall market rate, up to 4.5 percent for Q2 2005 – July 18, 2005

33 Comments

  1. report from the trenches on iPod nano sales:

    Just came from BestBuy over lunch. It was interesting to be in the MP3 section where the iRiver had a large display, an iPod, iPod shuffle, and iPod mini were tethered to the display racks, and various other devices were huddled around a yellow sign that they “work with Napster”. Down on the last shelf, locked behind a case were some unasuming nanos. When my friend and I crouched down to look at them through the case, the one guy playing with an iRiver came over too. As soon as the sales clerk unlocked the case to show us the black 2GB nano, the kid asked for and then bought a 4GB white one (no 4GB black in stock). No iRiver sale. All about the nano.

    MDN: him

  2. re: me

    BestBuy is like every other store – the manufacturer has to pay for good placement of their product on the display racks.

    Apple isn’t playing that game. And from your experience, it doesn’t have to – people want the iPods.

    And iRiver is desperate enough to play the payola angle.

    MW = often

  3. “report from the trenches on iPod nano sales:

    Just came from BestBuy over lunch. It was interesting to be in the MP3 section where the iRiver had a large display, an iPod, iPod shuffle, and iPod mini were tethered to the display racks, and various other devices were huddled around a yellow sign that they “work with Napster”. Down on the last shelf, locked behind a case were some unasuming nanos. When my friend and I crouched down to look at them through the case, the one guy playing with an iRiver came over too. As soon as the sales clerk unlocked the case to show us the black 2GB nano, the kid asked for and then bought a 4GB white one (no 4GB black in stock). No iRiver sale. All about the nano.”

    Judgeing by this report I would have to say that a lot of stores are doing their best NOT to promote any memembers of the iPod family.

  4. Went to the Apple store the first day of nano sales to actually handle one. While there and waiting in line to fondle the nano there were two college kids ahead of me. The one was buying a large capacity HD iPod. His buddy was handling the nano while the clerk completed the first guy’s purchase transaction. After a minute or two the buddy nudges his pal and says, “Loan me $250 until we get home.” He buys the nano on the spot. A totally impulse buy. I got to handle it right after they left and came very close to buying one, even though we already have 3 iPods.

    BTW, zupchuck, I bought 500 AAPL at $14 in 2002, sold it at $38 after the split (+500%), bought at $34 again and sold at $38 (+10%) in 2 weeks, bought at $40 last month and am still holding at $53. I’m betting we see another split at $80 again next Spring. Is betting high 5 figures enough confidence for you?

  5. winmacguy – strange that. That was exactly my observation in the big CE stores around here – heavy promotion of everything non-Apple. Apple products available but literally under the counter rather than on display in one case. And complete misinformation ‘WMA is a format that lets you save music in half the size of an MP3’. No mention of DRM. No mention of the ‘rival’ format.

    I think that, like the computers, they get a better mark-up on the non-Apple products, and they’ve only stocked the iPod grudgingly. Either that or they are getting serious promotional dollars to push WMA players, which is a possibility. Gonna be some disappointed kids this christmas – I know what parents are like ‘well it looks nearly the same’. Admittedly in my day it was more like getting ‘Space Wars’ figures from your Gran rather than real Star Wars stuff.

    Guess : Q4 – unit sales up (Nano a big Xmas present), big hardware sales and profits down, software sales continue to rise. Then again, they’ve just got a contract to move the whole of the BBC over to Apple based video editing – now that’s big hardware sales.

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