“KCRW-FM General Manager Ruth Seymour was getting her teeth cleaned in February when her dentist suggested the station adopt a new technology called podcasting,” Charles Duhigg reports for The Los Angeles Times. “Seymour was unfamiliar with the software that allows listeners to download audio programs to such portable devices as iPods. Now she knows, and has plenty to smile about.”

“Apple Computer Inc. this week rolled out an updated version of its music software, iTunes, that prominently features podcasts of such KCRW programs as comedian Harry Shearer’s ‘Le Show’ and film critic Elvis Mitchell’s ‘The Treatment.’ Within a day, downloads from Santa Monica-based KCRW exploded from 3,500 a day to 100,000. ‘We’re reeling, trying to figure out what this means,’ Seymour said,” Duhigg reports.

Full article here.

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