Apple Computer has debuted a new two page Mac OS X Tiger advertisement in the inside cover in the latest issue of Time Magazine.

The ad features the Mac OS X Tiger “X” on a black background on the left page (click for larger image) and powerful quotes from reviews of Mac OS X Tiger on the right page (click for larger image).

The quotes on the right side read:

[in large, bold print]
“It leaves Windows XP in the dust.”
– Walter Mossberg, The Wall Street Journal

[in smaller print]
“It’s the most elegant, useful and powerful operating system I’ve ever used in three decades of computer ownership. It runs circles around Windows.”
– Mike Wendland, Detroit Free Press

“Spotlight isn’t just a fast Find command. It’s an enhancement that’s so deep, convenient and powerful, it threatens to reduce the 20-year-old Mac/Windows system of nested folders to irrelevance.”
– David Pogue, The New York Times

“Want to see what the future of personal computing looks like? Don’t wait for Microsoft to show you; go out and get yourself a copy of Apple’s latest operating system release, OS X Tiger. It’s that good.”
– Michael Gartenberg, Computerworld

“Not only is Spotlight super fast, but it looks through absolutely everything: email messages, contacts, the information attached to digital photos, even a page you scanned in or a map your downloaded from the web.”
– Chris Taylor, Time

“I remember writing an article about Lotus 1-2-3 back when the product was released during the 80s… It may have been nearly two decades since I wrote that column, but it took Spotlight less than 2 seconds to find it.”
– Larry Magid,

MacDailyNews Take: That’s more like it. This ad is much more compelling than the last (see related articles below) Apple two-page ad in Time and other widely-read magazines. Those who attended the WWDC Steve Jobs’ keynote presentation will remember that Jobs included a review of theses exact quotes near the beginning of his keynote – WWDC keynote via QuickTime: Jobs reviews above quotes starting at 14:15 into the presentation.

Related MacDailyNews articles:
Apple Computer debuts two-page Mac OS X Tiger print ad in Time Magazine (with image) – May 24, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Why doesn’t Apple show its patented Mac OS X ‘Genie Effect’ in TV ads? – October 07, 2004
Top Ten things Apple needs to show the world about Macintosh – July 30, 2003