“For Apple, its June quarter has traditionally been a seasonally slower period, where sales tend to fall off just ahead of the educational buying season. But this year the company’s business appears noticeably stronger moving towards summer, due in part to a number of consumers switching to the Mac for improved stability and security,” Kasper Jade reports for AppleInsider.
“Studies are showing that consumers are indeed flocking to Macintosh platform these days, but not necessarily due to the much-hyped iPod ‘halo effect’ — a notion that positive experiences with an iPod are leading consumers to run out and buy a Mac. Instead, an increasing number of studies are showing that most PC users switching to the Mac platform are doing so because they’re fed up with the security and stability woes currently plaguing the Wintel platform,” Jade reports. “The most recent study comes research and investment firm PiperJaffray, which earlier this week spoke with 20 of Apple’s specialist resellers regarding business in the June quarter and trends with various products. On average, Apple specialists said that over 16% of customers who buy a Mac from their stores are PC switchers. In Apple’s own retail stores, this figure is closer to 50%.”
Jade reports, “While Apple’s June results will likely provide only slight upside, PiperJaffray remains bullish on the company given confidence that business will accelerate in the September and December quarters. ‘Our checks, along with IDC market share changes, suggest the halo effect is real. We believe this trend will allow Apple to continue to gain market share over the next several quarters,’ the firm said.”
Full article here.
MacDailyNews Take: The sooner Apple wants to start advertising on TV about what Mac OS X offers average personal computer users, the better. If not now, when?
Related MacDailyNews articles:
Mac fans line up for new operating system as passerby asks ‘what is a tiger?’ – April 29, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Apple’s biggest blunder in years? The unconscionable lack of Mac advertising – May 10, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Why isn’t Apple advertising the Mac mini more? – February 28, 2005
Bill Gates jokes about Mac OS X ‘Tiger’ and calls Apple ‘the super-small market share guy’ – May 03, 2005
CSFB upgrades Apple to ‘outperform’ as Mac ‘poised to deliver strong growth, market share gains’ – April 25, 2005
Thurrott: Mac OS X Tiger ‘will do absolutely nothing to change the Mac’s market share’ – April 01, 2005
Apple could grow global Mac market share to 5% in 2005; Morgan Stanley ups AAPL price target to $60 – March 18, 2005
Apple’s Mac is not doomed to small market share forever; the ‘Ignorance Lag’ is ending – February 11, 2005
Analyst: Apple Mac worldwide market share could increase to 4.5 percent by end of 2006 – January 24, 2005
Apple shows strong Mac shipment growth, market share gains in fourth quarter 2004 – January 19, 2005
nice to see numbers like this
cant wait to see what happens in the next couple weeks
with WWDC & all
“planning”
to buy a PB this winter
About time!
For months I have been forwarding links to articles like this to everyone I know who is stuck on windows and complains about it.
(first post?)
In Apple’s own retail stores, this figure is closer to 50%.”
—
of about 1,000,000 people a week (foot traffic) and growing..
X% buy Macs…
and half of those are PC switchers..
Bill Gates.. please put your seat in its upright and locked position, recline your tray table, and prepare for landing…
What’s the use of spending millions advertising if you can’t produce product fast enough to cover increased demand?
Thank you IBM.
Did we say we are sorry about that 1984 commercial yet?
Does Apple have to buy Freescale to ensure supply or is Intel the only answer?
Bull. I don’t where this guy got his numbers form by most people with ACTUAL information have stated that apple sales are sluggish. MDN find real news from real soucres or change your name to Mac Daily Propaganda.
The “cost of non-conformance” for windblows users to leave winblows in droves has been steadily eroding. What will be the final straw? Another massive crippling worm? Maybe MAC OS X running on Hell and HP boxes?
These are surely interesting times.
Intel’s not the answer. Game consoles are the answer!
They’ll get IBM’s chipmaking up to speed in a hurry, and Macs will benefit too! Before long, these new console chips will have {led} to faster Mac chips, and more of them.
The bigger IBM is as a chipmaker, the better for us… they’ll get their yields up and their techniques perfected, and they’ll have more money to sink into more R&D and bigger plants. And all the new consoles use chips related to those in Macs, too. So even if none of those chips ever gets inside a Mac (which they might), technologies from them will.
{} = MW
Find a source that shows that please
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Bye, troll.
— Actually, I have heard from another source – an Apple Store employee in Mpls – that the switchers to that store were approx 50%… that was from a horse’s mouth..
RIGHT THE F*CK ON!
I’m loving these completely unbiased sources in all these “articles.”
Keep up the good work, MDN.
As a recent “switcher” myself, I have personally gotten 6 Windows users to switch – only to the Mac Mini, mind you, but this is great news. I bet these numbers will continue to rise and rise.
My only problem is I can’t stop buying stuff for my Mac – used to be Bill got all my money – now it’s Steve, and Visa, of course.
Umm, MDN in case you haven’t heard. IBM has just recently caught up with supplying Power PC chips to Apple. The reason Apple does not advertise on television is not because they are being stubborn or don’t want to sell more computers, It’s because it would be a disaster for Apple to advertise without be able to keep up with the increased demand the ads would generate. Yes, Jobs is furious with IBM.
Give me a break,
The source is Piper Jaffray. Since they gathered this data and showed their report to their investors first, they have no reason to put out false information. In other words, if Mac sales were falling, they would get their investors to sell and take profits before anyone else knows.
TV ads are the best way to get morons as customers. That’s fine (preferable, even) if you’re selling sugar water, trans-fat, facepaint, or drugs; however, if you’re selling something as complicated as computers (and including a 1-year warranty) you want people to buy your product because they know they’re getting a quality computing experience and they’re excited about it. Otherwise, they’ll just be frustrated that the computer’s cup holder doesn’t hold their 64oz mega-gulp.
Consistantly releasing quality products is therefore objective #1 and TV ads needlessly eat into R&D budgets. Word-of-mouth, good press, and educational and scientific infiltration is the absolute best way for Apple to promote their products. It worked for the iPod.
‘Game consoles good for IBM, IBM good for Apple’ is kind of right, Games Consoles are good for Apple. However, the main reason I see for this is that this next batch of consoles is going to be so powerful, that there will be no real reason to use a PC over a console. If you’re going to have to spend £1000 or so on a PC that produce similar quality graphics (and that’s only the first gen games), then you might as well buy a console and spend the rest on a Mac, since you no longer need to use Windows.
Mr. Bill needs to remove all jewlery, put his pillow on his lap and his head between his legs and prepare for CRASH landing is more like it. With there new operating system no where in sight it looks like Mr. Bill may need to put his plane in for a major overhaul.
Mr. Jobs did say a lot of switchers were visiting the Apple Stores so I’m not surprised that they are indeed switching with all of the viruses and spyware going around.
I personally switched my (die hard) WinDoze buddy.. who ended up buying a Dual 2 ghz PowerMac with all the bells and whistles ..
The funny thing is … before he took delivery, he kept saying that he would never stop using his PeeCee .. but, so far he’s spending more time on the Mac, while the PeeCee is starting to grow cobwebs ..
I told him that in about a month or so, he’ll be finding a nice cozy dumpster to put the PeeCee in …
Time will tell ..
” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />
sd said:
“TV ads are the best way to get morons as customers. That’s fine (preferable, even) if you’re selling sugar water, trans-fat, facepaint, or drugs; however, if you’re selling something as complicated as computers (and including a 1-year warranty) you want people to buy your product because they know they’re getting a quality computing experience and they’re excited about it. Otherwise, they’ll just be frustrated that the computer’s cup holder doesn’t hold their 64oz mega-gulp.”
I think there is lots of documentation out there, that would show quite clearly successful TV ad campaigns, promote and expand R & D budgets.
Do you think the drug companies so relentlessly advertising today are trying to eat into their R & D budgets? Exactly the opposite- sales feed research.
TV is the vast medium it is and smart people, and morons watch.
The idea is for Apple to attain critical mass – which in these years “before” Longhorn they could easily do.
Just show some screenshots of Windows crashes – then a shot of the entire Mac lineup and what you can do with it.
There are lots people out there who could totally benefit from the Mac experience – if they knew about it.
sd said:
“TV ads are the best way to get morons as customers. That’s fine (preferable, even) if you’re selling sugar water, trans-fat, facepaint, or drugs; however, if you’re selling something as complicated as computers (and including a 1-year warranty) you want people to buy your product because they know they’re getting a quality computing experience and they’re excited about it. Otherwise, they’ll just be frustrated that the computer’s cup holder doesn’t hold their 64oz mega-gulp.”
I think there is lots of documentation out there, that would show quite clearly successful TV ad campaigns, promote and expand R & D budgets.
Do you think the drug companies so relentlessly advertising today are trying to eat into their R & D budgets? Exactly the opposite- sales feed research.
TV is the vast medium it is and smart people, and morons watch.
The idea is for Apple to attain critical mass – which in these years “before” Longhorn they could easily do.
Just show some screenshots of Windows crashes – then a shot of the entire Mac lineup and what you can do with it.
There are lots people out there who could totally benefit from the Mac experience – if they knew about it.
sd said:
“TV ads are the best way to get morons as customers. That’s fine (preferable, even) if you’re selling sugar water, trans-fat, facepaint, or drugs; however, if you’re selling something as complicated as computers (and including a 1-year warranty) you want people to buy your product because they know they’re getting a quality computing experience and they’re excited about it. Otherwise, they’ll just be frustrated that the computer’s cup holder doesn’t hold their 64oz mega-gulp.”
I think there is lots of documentation out there, that would show quite clearly successful TV ad campaigns, promote and expand R & D budgets.
Do you think the drug companies so relentlessly advertising today are trying to eat into their R & D budgets? Exactly the opposite- sales feed research.
TV is the vast medium it is and smart people, and morons watch.
The idea is for Apple to attain critical mass – which in these years “before” Longhorn they could easily do.
Just show some screenshots of Windows crashes – then a shot of the entire Mac lineup and what you can do with it.
There are lots people out there who could totally benefit from the Mac experience – if they knew about it.
I personally switched my (die hard) WinDoze buddy.. who ended up buying a Dual 2 ghz PowerMac with all the bells and whistles ..
—
I hear about this all the time. It’s never.. “I switched my Windows friend to a super cheap stripped down eMac.. he loves that CRT monitor man..”
not dissing emacs.. i have one.. i’m just saying.. i always hear about PC users getting iMacs..
soooo.. what’s this about macs being too expensive? PC users jump ship and .. they pick up a mid-level Mac or a PowerMac..
So all this time.. when you were saying that Macs were too expensive…er..
Yeah. You were worried about gaming. Got it.
mac dood:
I know exactly what is happening to your friend.
Now I use my Windows laptop only to access my Mac Mini remotely, so I don’t have to fire up the projector it’s attached to.
When I look at the $2000 laptop I use to do just that, and think of the sheer power, and amazing UI of my Mac Mini – it makes me want to get a Powerbook and let Windows go forever.
The sad thing is I am still paying off that laptop, while the Mac Mini is paid for 100% already.
I know I will eventually switch 100% – I just need a couple more hundred crashes and spyware to send me over the edge forever.
This is true, and it’s happening, but the rate is still pretty small. I think that Apple will have a HUGE back to school season. I mean, with dorm room sizes being what they are, a Mac mini is the IDEAL computer for the son or daughter going off to school. And I think that genereation will be the one that can get this machinery really moving. It’s my gut feeling that it’s mostly the 30 somethings that are set in their ways and will be the hardest to get to switch. Also, I think their will be some kind of domino effect too, which is pretty exciting to think about. Imagine if games started popping up for Macs? I still don’t think a Mac will ever be the computer for the serious gamer, and I wonder what percentage of PC users that demographic takes up. Can’t be much more than 40% could it?
</RANT>
I also think its wise that Apple isn’t advertising about Security. No need for them to start blabbing and attract unwanted attention. Anyway, Apple is better than that, it’s one of the reason we love the company.