“Apple Computer is riding high on iPod profits, having moved 5 million music players in the first three months this year, roughly five times the number of computers it has sold. IPods are luring visitors to Apple’s retail stores, and in some cases attracting new users sick of Windows. But analyst Rob Enderle, head of California-based The Enderle Group, says the so-called ‘halo effect’ around the iPod is really just a myth,” Arik Hesseldahl writes for Forbes. “‘From what I’m seeing, the iPod simply drives people into the stores, and the foot traffic helps move product,’ Enderle says. ‘The iPod benefits the entire Apple product line, but Apple could have done the same thing by having Paris Hilton, or some other celebrity, visit the Apple stores.’”

Full article here.

MacDailyNews Take: Wow. Just… wow. Enderlunacy strikes again. It’s a good thing for Enderle that he works for The Enderle Group, that’s for damn sure.

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