“Mac fans let out a collective roar Friday night, with thousands of eager shoppers turning out at Apple stores across the globe to scoop up Mac OS X 10.4 Tiger, the latest version of Apple’s operating system, as it went on sale at 6 p.m. PST… [In San Francisco] the line stretched for a block down Stockton Street, past storefronts for Benetton, Fossil, Armani Exchange and Crate and Barrel,” Ina Fried reports for CNET News.

“Not everyone was impressed. ‘What is a tiger?’ asked one woman as she passed by the crowd. When someone informed her it was computer software, she shook her head and scurried past,” Fried reports. “In addition to those lined up to buy the OS, a fair throng of gawkers gathered to see what all the fuss was about. Pizza maker Ivan Ochoa said he likes his Windows-based computer, but probably wouldn’t line up to get a new version of the OS. ‘It’s like they are waiting for their favorite singer,’ he said, looking at the long line of Mac faithfuls. The Apple stores were not the only place to grab hold of Tiger. A block away, amid some balloons but far less fanfare, CompUSA also put the new OS on sale, offering a $30 discount if buyers spent $400 on other purchases.”

Full article here.

MacDailyNews Take: What is a tiger? Exactly. We’ll spell it out for you Uncle Steve: A-D-V-E-R-T-I-S-E. Please? Some of OUR own relatives don’t even know what Tiger is — they wanted to know why we were so excited today — that should give you an idea of the total lack of recognition Mac OS X has with the general public.

Related MacDailyNews articles:
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005