TIME presents the TIME 100, their list of the 100 most influential people in the world today and in their “Leaders & Revolutionaries” category, under the subtitle, “Perpetual Innovation,” we find none other than Apple and Pixar CEI, Steve Jobs.

“When Steve Jobs evaluates something, it’s either ‘insanely great’ or an expletive that’s unpublishable here. This relentless perfectionism typifies how Steve views everything he has created in 28 years at Apple Computer and nearly 20 at Pixar Animation Studio. It also explains why he has been successful again and again in creating breakthrough products,” Terry Semel, chairman and chief executive officer of Yahoo! Inc., writes.

“Steve’s recipe for success? He’s a marketing and creative genius with a rare ability to get inside the imagination of consumers and understand what will captivate them. He is obsessed with the user’s experience. For every product his companies have released, it’s clear that someone actually asked, How can we “think different” about this? How can we innovate on an idea to make it appeal to mass audiences, to make it look cooler, easier to use, truly unique? Indeed, Steve’s hallmark is trendsetting design. Whether it’s the original Macintosh, the iMac, the iPod, the flat-panel monitor, even the Apple operating system, most of the company’s products over the past three decades have had designs that are three steps ahead of the competition,” Semel writes. “Steve’s brilliance as an innovator and marketer has revolutionized several industries. Whereas most creative people have just one big hit inside them, Steve has a drive and vision that renews itself, again and again. It leaves you waiting for his next move.”

Full article here.