“The nation’s iPod fans now have an easier way to bring home an iPod Shuffle, as Apple’s Taiwan branch has teamed up with the 7-Eleven convenience store giant to market the red-hot gadget, which was officially launched yesterday,” Amber Chung reports for The Taipei Times. “‘We had hundreds of inquiry calls yesterday alone, as soon as we started selling the product in our outlets,’ said Vivian Hsu, public relations specialist with President Chain Store Corp, that runs over 3,700 7-Eleven stores across the nation.”
“The retailer expects the first batch of 500 units of the iPod Shuffle, the new model of Apple Computer Inc’s best-selling iPod music player family, allocated for sale in 250 outlets in the nation’s metropolitan areas to be sold out in two or three days, she said. This is the second promotional partnership between the information technology and retail giants after the two parties received enthusiastic feedback from consumers during a promotion of the iPod Mini last August,” Chung reports. “The retailer said it would seek to continue the sale but were uncertain about the quantity available for the next wave, given a shortage of supplies of the popular consumer electronics gadget after it hit the market.”
Full article here.
MacDailyNews Take: 500 units for 250 stores? We’ll go out on a limb and predict that demand will probably outweigh supply in Taiwan’s 7-Eleven stores for the initial batch at least.