“Napster has revealed that it’s planning an aggressive marketing campaign again Apple’s iPod as part of its plans for a full launch of the Napster To Go portable subscription service later this quarter,” Yinka Adegoke reports for New Media Age. “The service, which soft-launched in the US in November, is likely to roll out in the UK in March. It’s one of the first services enabled by Microsoft’s Janus technology, which for the first time allows music files bought via subscription services to be transferred from a PC to a portable device.”
Adegoke reports, “According to Napster CEO Chris Gorog, speaking to NMA at MidemNet this week, his company is betting heavily that the monthly ‘all you can eat’ subscription model will win the battle of the digital services, rather than the download strategy currently pursued by Apple’s iTunes, which has around 70% of legal download sales. He believes the best way to market the new service is to emphasise its advantages over iTunes. He’s particularly keen to highlight iTunes’ iPod-only compatibility. ‘We’re going to be communicating to people that it’s stupid to buy an iPod.'”
Full article here.
MacDailyNews Take: If you bought or are considering buying an iPod, you’re stupid and you should rent music from us instead? That’s Napster’s marketing concept? Is that the proper way for “the biggest brand in digital music” to act? Napster is doomed.
Related MacDailyNews articles:
Report: Napster faces uphill fight to gain share, Apple prepared to run iTunes at a loss – February 10, 2005
Napster’s ‘iPodlessness’ doesn’t bode well for its future – February 10, 2005
$10,000 to fill an iPod? Napster’s going to end up with egg on their face – February 04, 2005
Why ‘Napster To Go’ will flop – February 03, 2005
Napster CEO: We’re ‘the biggest brand in digital music, much more exciting than Apple’s iTunes’ – February 03, 2005
yo…uh notalib?
yeah you.
Where exactly did Heroin call anybody “stupid”? I read and re-read the post you were criticizing for calling somone stupid, but it wasn’t there. It was, in fact, a response to a completely out of left field comment by someone earlier on.
And then you come in and c*rse at someone and accuse them of something they didn’t actually do and call them a hypocrite? Sound like you need a tall glass of chill the f*ck out!
Since someone mentioned BuyMusic.com, I went to see if they where still around. Well they are, but scroll down the page and on the left side, click the spot about having the highest bitrate. In the pop-up that is displayed, guess what the model is holding?
http://www.buymusic.com
billy boy
Notalib is just being a typical MDN politics poster. Read something, draw your own conclusions, ignore contrary evidence, and shout the opposition down. You can join in by using the below:-
The standard MDN politics method. Key points
1) You are right. Everyone else is just plain wrong.
2) Or idiots.
3) If you write in CAPITALS, it lowers opponent’s IQs.
4) Twist logic as much as possible.
5) Never admit that you’ve made a mistake about anything, ever.
Also never, ever mention that you are going to defy science and remotely upgrade firmware in iPods. That will rather comically get you reported to the FBI.
Why is everyone going on about Heroin’s funny post? It seems to me that edd1e, the anti-liberal started the political argument by writing the following:
“That’s already half of the market that he just gave up. He’s making the same mistakes as the liberals make in the senate.”
edd1e, the people you call liberals did not give up half their market because that (lost) half would never vote for anyone mildly progressive in their views.
One the other matter, could the CEO of Napster have a more perfect name? Gorog, The iTunes Destroyer! Gorog no like iPod. Gorog smash stupid iPod.
FORGET POLITICS – ALL POLITICIANS ARE LIARS REGARDLESS WHAT PARTY/GROUP THEY BELONG TO!
GET WITH THE SUBJECT PEOPLE!
Why is there always one idiot who brings politics into any subject on the net?
yeah, Solar Flare understands-forget politics, I want to play my fiddle or listen to my iPod while Rome burns.
According to Ballmer and Gorog, we’re all “stupid” “pirates”. OK. I’m not leaving the fold anytime soon.
Getting harder and harder to be courteous and accomodating to the competition.
i always think of 95% of all computer users to be dumb and stupid, does that make me guilty as well?
Imagine if Apple were to come up with an ad campain like this. Think Stupid. This guy really needs some kind of Physco help I think. He’s acting or reacting like a 4 year old. Or make that a 2 year old.
“He’s particularly keen to highlight iTunes’ iPod-only compatibility. ‘We’re going to be communicating to people that it’s stupid to buy an iPod.'”
Hmmm… and Napster’s Windows-only compatibility is any better?!
How long do you think it will take for the first WMA equivelent to Harmony or an ouright hack appears that will allow for people to download the songs and then never reauthorize them?
Just like the virus writers, the hackers know that there are a lot of Windows Media files floating around.
I personally wish I could code it myself, as it would put the subscription services out of business instantly when the record companies pull out their libraries.
At least with a purchse model someone first has to buy the song before they strip the digital rights off of it.
LOL..What an Idiot..
Apple is splitting their stock because it’s stupid to buy an iPod. You can’t even find an iPod Shuffle because it’s such a stupid product.
Who the hell would hire this jerk after Napster flames out?
people who buy iPods are ‘stupid’.
yeah.
that’s coming from the guy who killed the goose that lays the golden eggs (Roxio)!
Hope you enjoyed that one-time 12 million dollar revenue enhancement, Gorog, because that’s the last time you’ll ever have money coming IN!!!!
If there is any intelligent board of directors at Napster, they should thinking about how to outs the dumb moron Gorog!!!! Otherwise, Napster will die sooner!!!
The true successor of Napster is not Gorog’s Napster but the OpenNap network.
Creationism is proof that humans evolved from apes, and some are still only half-way there. Including Gorog.
Man, this guy is flopping around like a fish out of water. Sorry Gorog, but you can’t swing a dead cat (Napster) without hitting an iPod.
And, you know, he should be ashamed to have even soiled Napster’s good name with this horrendous service. I mean, the original Napster was a revolution that forever changed the topography of the music industry. It was a fire that scorched big business’ backside in a way that cannot be reset. Then they decided to commercialize it, making it a sad shell of what it once was. It’s like resurrecting Jimi Hendrix and forcing him to play in a Polka band. They should have just let the Cat have his flash of brilliance and die. It showed zero respect for the brand that they thought would magically hand them the industry on a silver platter. They deserve what 2005 is going to bring them. Gorog, I suggest you post your resume on Monster.com now – these things can take awhile, and your track record isn’t stellar.
I’ll tell you who’s stupid: anyone who invests in this venture. The Board should consider firing Gorog and hiring Carly instead. She’d engineer a merger with Real, strip out all the useless bits (just about everything), and in the end, partner with Apple to create an unassailable monolith that would take Microsoft’s media fantasies down and out. Then engineer her firing and take another 21-million because it’s not worth the cancer-inducing stress of going for another 79-million.
Napster CEO Gorog announced today a new subscription service – downloadable stupidity. “We’re going to be communicating to people that it’s cool to be stupid. And what’s more, you too can be stupid for only $15.00 per month!”
Note: downloadable stupidity only available for the PC and devices enabled by Microsoft’s Janus technology.
well, you folks have done a great job pointing out what a pinhead Gorog is. I think most people out there are “stupid” enough to see through him as well. What a buffoon.
Anyways, check out this headline from today’s CNET…
“Apple splits stock as iPod sales soar”
http://news.com.com/Apple+splits+stock+as+iPod+sales+soar/2100-1047_3-5572554.html?tag=nefd.top
Maybe we need to send this to Gorog so he can finally get a fucking clue, lol!
Napster is a non-story. What we need to be worried about is that Apple keeps it’s eye on the prize. Apple is rolling and needs to continue with it’s plan. Giving Napster any press is counter to what is good for Apple.
Billy boy wrote:
“Where exactly did Heroin call anybody “stupid”? I read and re-read the post you were criticizing for calling somone stupid, but it wasn’t there.”
**********
Billy boy, I’m going to go out on a limb and wager you’ve never won any awards for reading comprehension. You’re being pedantic. You don’t have to use the word “stupid” to call someone stupid. It was implicit in his post. Like my first sentence in this post for example, I don’t come right out and call you stupid, but I am clearly implying that you are, thus in effect, I am calling you stupid, though I did not use the word itself. Understand?
Forget about ipods for a minute and fix the lag in Safari!