iDive for Mac OS X promises to do for DV what iPhoto did for digital photos

A new Mac OS X application just released is set to redefine the standards in managing digital video (DV) clips. This new product called iDive? offers amateur and semi-professional users a robust on-screen digital video shoebox to store clips and still images. The application includes truly innovative tools that make navigation both easy and fast, regardless of the number of clips being stored. Power previewing, customizable views, ?drag & drop? attribute tagging and a timeline display turn any assortment of disorganised tapes into an instantly accessible library of digital video that can be enjoyed at any time.

Designed to sit alongside DV editing applications, iDive promises to eliminate the frustration and time-wasting in locating and viewing clips hidden amongst hours of footage, by simplifying visualisation, tagging, storage, organisation and retrieval of digital video clips and photos.

The developer is offering a special launch price of $49.95 USD which applies to single user licence of iDive and to the first 250 units sold. The normal price is $69.95 USD. Offer expires July 30, 2004.

More info and download link here.

14 Comments

  1. I was hoping this would be some form of iPod casing for listening to music whilst scuba diving ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. iDive … weird name. To many i’s already … iMac, iPod, iLife, iPhoto, iMovie, iDVD, iDrive, iEat, iSleep, i, i, i, caramba!

    How about the humble letter “u” for a change, eh?

    uListen, uPlay, uWrite, uDrive, uMac, u-make-e-da-movie, u-no-make-a-da-movie, i don’ givachit wat uDo, fukU, scru-U….

    O? OhLife! OhPod! OhMac! double-O-seven, OhDaalingk, OhhhMamaa, Ohchit, iWrite too much.

    Y? Too easy.

  3. Jeff.. completely agree with you.

    iDive is setting themseleves up to be heart broken – when Apple releases something similar into iLife. Which to me, would be a fairly logical next step for Apple to take.. they have iLife apps to manage just about every kind of digital media, except for the storage of video…

  4. …and the when Apple do release their version of it.. iDive will cry foul, because “Apple stole our idea!!”

    when in reality, it should be pretty obvious to iDIve that Apple will come out with something like this.. but, probably better, and more integrated.

  5. If iDive is as useful as indicated, then it will be worth a lot more than $70 in terms of saved time and reduced aggravation. Although it is pricier than your typical focused application, I don’t think that it is reasonable to compare it to the price of iLife. iLife is not truly “free” with a new Mac – it is included as part of the cost of the sale. I am also willing to bet that the price of the retail version is much lower than it would be if it had to stand on its own in terms of R&D cost and profit margin. It is likely that its retail price is close to its cost, in which case it is also subsidized through the profits on hardware sales.

    There is some great software out there – both freeware and shareware. But many “free” programs also cost you in terms of inconvenience or limited options. MS IE is free, for instance. Enough said.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.