“Consumer awareness of paid-for music sites is rapidly increasing, but the biggest challenge is still convincing consumers to pay for music, according to the latest research from the US,” reports Ben Carter for NewMediaAge. “Market research body NPD Group found that Apple’s iTunes music service registered the highest awareness, with 20% of consumers aged over 13 knowing of the service. Among Macintosh users, the initial target market for iTunes, the awareness level jumped to 46%.”

“6% of Mac users also said they’d paid for a song or album via iTunes. In contrast, services like Rhapsody and Pressplay, which have been on the market for longer than iTunes, only showed 14% awareness among consumers. Less than 1% said that they had downloaded music from either site,” reports Carter.

Full article here.