“What drives innovation? According to Microsoft, innovation happens best when hardware and software are developed together. At this year’s Windows Hardware Engineering Conference, Microsoft chairman Bill Gates introduced an “innovative” new PC design, co-developed by Microsoft and HP. The new PC, code-named ‘Athens,’ features a wide-screen flat-panel display, high-quality audio, ‘intuitive and consistent’ controls, ‘truly quiet’ operation and ”appliance-like availability.’ Microsoft’s press release breathlessly described the new PC as ‘just one example of the type of innovation required to address the needs of users — innovation that is only possible when hardware and software are developed together,’” writes Sandy McMurray for The Globe and Mail.

McMurray continues, “Apparently, Microsoft has discovered the Innovation Advantage. When hardware and software makers work together, it’s much easier to make bold changes or to introduce something new. Innovation is even easier when the hardware and software are made by the same company. A company like Apple, for example.”

Full article here.