“Desktop publishing software maker Adobe Systems Inc. is expanding into the fast-growing DVD market with a new program designed to make it easier to customize the discs on a personal computer.”

“The maker of the popular Acrobat and Photoshop programs plans to announce its bid to profit from the DVD boom Monday. The software, called “Encore,” won’t be sold until the summer. Adobe isn’t selling a version for Apple’s Macintosh.”

“With a suggested retail price of $549 per copy, the Encore software isn’t meant for the mass market,” reports Michael Liedtke for Associated Press. Full article here.

MacDailyNews Take: Perhaps there is no Mac version because of Apple’s award-winning DVD Studio Pro and the Windows-only aspect of this app was perhaps presaged by Adobe’s questionable ‘PC Preferred‘ webpage that debuted last week on Adobe.com.